Auras Quote by Andre Balazs
“I don't think it ever does any harm in any business to feel that there is someone there who cares about it. If you look at any business, fashion being the most obvious, the aura, or the reality of the designer, is part of what creates it. It's true in luxury goods stores and in good food stores. It leaves a palpable sense that someone cares.”
About This Quote
Source Interview: The Wall Street Journal, 2019
He believes that showing genuine care for a business creates an aura that enhances luxury and quality perception.
In simple terms: Careful attention builds brand aura.
Key Takeaway
Cultivate authentic concern for your product.
Themes
branding
luxury
customer experience
authenticity
Mood
thoughtful
inspirational
Type
business insight
philosophical
When to use this quote
- high‑end retail design
- personalized service
- storytelling in marketing
- staff training
Key Concepts
psychology of perception
service excellence
Questions to Reflect On
- How does genuine care translate into customer loyalty?
- What practices demonstrate authentic concern?
A Different Perspective
Risk of perceived insincerity if not genuine.
![“He [Ryan White] had a kind of angelic aura about him. And his family, too, it's like, they are going through all this suffering, and I'm living this "Life of Riley" and I'm complaining about everything, and they are living this horrific life and complaining about nothing.” quote by Elton John](https://sms4smile.com/quotes/img-quotes/da9/elton-john-849_angelic_he-ryan-white-had-a-kind-of-angelic-aura_116360.jpg)
