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“One other specific piece of guidance we've offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a…” quote by Amit Singhal
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“One other specific piece of guidance we've offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.”

Amit Singhal

About This Quote

Source Blog: Google Search Central, 2020

Low‑quality pages can drag down a site’s overall ranking; improving or removing them helps higher‑quality content rank better.

In simple terms: Bad pages hurt site rankings; fixing them improves visibility.

Key Takeaway

Audit and upgrade weak pages.

Themes

SEO content quality website health

Mood

practical strategic

Type

technical instructional

When to use this quote

  • website redesign
  • content strategy
  • digital marketing

Key Concepts

Page authority user experience search ranking

Questions to Reflect On

  • Which pages cause the biggest ranking drop?
  • How can you prioritize fixes?
A Different Perspective

May not address deeper algorithmic factors.

4.2 out of 5 (3 ratings)

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