Package Quote by Allen Ginsberg
““The Package is the Product, onomatopoeticized””
About This Quote
Source Poem: "Howl", 1956
The concept that the packaging itself defines the product, emphasizing form over function.
In simple terms: Packaging defines product.
Focus on presentation.
Themes
Mood
Type
When to use this quote
- product launch
- advertising
- consumer perception
Key Concepts
Questions to Reflect On
- How does packaging influence your expectations?
- Can form replace substance?
May overlook intrinsic quality.