Champion Quote by Alberto Juantorena
“In Cuba we use our champions to promote the sport.”
About This Quote
Source Interview: Sports development discussion, 2012
Champions are used as role models to inspire participation in sports.
In simple terms: Stars promote sport popularity.
Key Takeaway
Leverage role models to grow interest.
Themes
sports promotion
role models
inspiration
Mood
enthusiastic
strategic
Type
informative
motivational
When to use this quote
- youth programs
- community events
- media campaigns
Key Concepts
marketing
social influence
Questions to Reflect On
- How can you support emerging athletes?
- What other methods boost sport engagement?
A Different Perspective
Reliance on stars may overlook grassroots development.
![“Bernie [Ecclestone] is the commercial rights holder so the more outgoing the champion is, the better. Of course. I also do think about our sport and want to make an effort - but in my own way. I am Nico [Rosberg] and not Lewis [Hamilton]!” quote by Bernie Ecclestone](https://sms4smile.com/quotes/img-quotes/15c/bernie-ecclestone-8452_champion_bernie-ecclestone-is-the-commercial-righ_2948.jpg)
