Comfortable Quote by Alber Elbaz
“We are comfortable with formulas, but the best happens when the formula doesn't work.”
About This Quote
Source Interview: Business of Fashion interview, 2015
Innovation often occurs when standard methods fail, prompting creative problem‑solving.
In simple terms: Great ideas arise when usual formulas fail.
Embrace failure as a catalyst for creativity.
Themes
Mood
Type
When to use this quote
- product development
- entrepreneurship
- marketing campaigns
- team brainstorming
Key Concepts
Questions to Reflect On
- How can you test a broken formula safely?
- What structures support creative risk?
Success may still depend on disciplined execution after the breakthrough.