Business model Quote by Alan Rusbridger
“There is this ferocious digital revolution coming along and we're in the teeth of that at the time of maximum economic disruption. There are huge opportunities there. I made the point in my supplementary statement that the Guardian is now a very considerable global player, but there are huge challenges in terms of making, of finding, the convincing business model, so I want to see Guardian journalism continue and thrive, although whether and to what extent that is in print or in digital is a sort of second order matter.”
About This Quote
Source Speech: Interview on Guardian's future, 2023
The digital revolution brings massive disruption and opportunity; the Guardian must adapt its business model to thrive, whether in print or digital.
In simple terms: Digital change creates disruption and chance; Guardian must find a sustainable model.
Key Takeaway
Adapt business model to survive digital disruption.
Themes
digital transformation
media
economics
Mood
optimistic
strategic
Type
analytical
inspirational
When to use this quote
- publishing
- newsrooms
- advertising
- subscription services
Key Concepts
business model innovation
digital strategy
media sustainability
Questions to Reflect On
- How can the Guardian balance profit and public service?
- What digital models best serve journalism?
A Different Perspective
Transition costs and audience habits may resist change.
