“the answer might seem obvious: of course yoga is appropriate—why else would thirty-six million of us be spending billions of dollars every year on yoga classes, books, magazines, and videos, retreats and conferences, yoga gear and clothing, and assorted Hindu… — Richard Rosen Copy Share Image
“It chooses to play in its own retail stores, with athletic wear for women. It decides to win on the basis of performance and style. It creates yoga gear that is both technically superior (in terms of fit, flex, wear,… — A.G. Lafley Copy Share Image