A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading. — Fairfax M. Cone Copy Share
Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone. — Fairfax M. Cone Copy Share
Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was… — Fairfax M. Cone Copy Share
Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and… — Fairfax M. Cone Copy Share
