Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to… — George Ritzer Copy Share Image
I tend to be a loner I think a lot of social theorists are like that. On one level, the majority of the… — George Ritzer Copy Share Image
Most specifically, irrationality means that rational systems are unreasonable systems. By that I mean that they deny the basic humanity, the human reason, of… — George Ritzer Copy Share Image
What defines Web 2.0 is the fact that the material on it is generated by the users (consumers) rather than the producers of the… — George Ritzer Copy Share Image
Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet… — George Ritzer Copy Share Image
