The Boston Celtics are not a basketball team, they are a way of life. — Red Auerbach Copy Share Image
And I have been very blessed, having coached some of the greatest that have ever played the game. But if I had to start… — Red Auerbach Copy Share Image
The best way to forget ones self is to look at the world with attention and love. — Red Auerbach Copy Share Image
I've turned down a lot of trades where I might have gotten a better player, but I wasn't totally sure of the chemistry of… — Red Auerbach Copy Share Image
Many, many times, the kids with the less talent become the better athletes because they're more dedicated to achieving their full potential. — Red Auerbach Copy Share Image
Take pride in what you do. The kind of pride I'm talking about is not the arrogant puffed-up kind; it's just the whole idea… — Red Auerbach Copy Share Image
Everyone is born with a certain potential. You may never achieve your full potential, but how close you come depends on how much you… — Red Auerbach Copy Share Image
To a father, when a child dies, the future dies; to a child when a parent dies, the past dies. — Red Auerbach Copy Share Image
You see, in sports you have so many things that aren't expected. There's so much uncertainty. So when players find themselves in a situation where management has a great deal of integrity and they can depend on my word or anybody else's word in the organization, they feel secure. And if the players feel secure, they don't want to leave… — Red Auerbach Copy Share
You don't win games as a coach during games. You win games as a coach before games. Players win during games, not coaches — Red Auerbach Copy Share Image
When business is good it pays to advertise; when it is bad you have got to advertise — Red Auerbach Copy Share Image
