We made the buttons on the screen look so good you'll want to lick them. — Steve Jobs Copy Share Image
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the… — Steve Jobs Copy Share Image
Do you want to sell sugar water all your life, or do you want to come with me and change the world? — Steve Jobs Copy Share Image
No one wants to die. Even people who want to go to heaven don't want to die to get there. — Steve Jobs Copy Share Image
This is a very noisy world, so we have to be very clear what we want them to know about us — Steve Jobs Copy Share Image
You can't just ask customers what they want and then try to give that to them. By the time you get it… — Steve Jobs Copy Share Image
Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make… — Steve Jobs Copy Share Image
Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire? — Steve Jobs Copy Share Image
You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not… — Steve Jobs Copy Share Image
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to… — Steve Jobs Copy Share Image
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day… — Steve Jobs Copy Share Image
The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't… — Steve Jobs Copy Share Image
If you want to live your life in a creative way, as an artist, you have to not look back too much.… — Steve Jobs Copy Share Image
My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their… — Steve Jobs Copy Share Image
Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that… — Steve Jobs Copy Share Image
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built… — Steve Jobs Copy Share Image
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use… — Steve Jobs Copy Share Image
If you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or… — Steve Jobs Copy Share Image
You have to trust that the dots will somehow connect in your future... The only way to do great work is to… — Steve Jobs Copy Share Image
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what… — Steve Jobs Copy Share Image
Believe that things will work out... follow your intuition and curiosity... trust your heart even when it leads you off the well-worn… — Steve Jobs Copy Share Image
At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five… — Steve Jobs Copy Share Image
Whenever you do any one thing intensely over a period of time you have to give up other lives you could be… — Steve Jobs Copy Share Image
When you're in a start-up, the first ten people will determine whether the company succeeds or not. Each is 10 percent of… — Steve Jobs Copy Share Image
The minute that you understand that you can poke life and actually something will pop out the other side, that you can… — Steve Jobs Copy Share Image
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and… — Steve Jobs Copy Share Image
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain… — Steve Jobs Copy Share Image
We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We… — Steve Jobs Copy Share Image
You've got to have a problem that you want to solve; a wrong that you want to right. — Steve Jobs Copy Share Image
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show… — Steve Jobs Copy Share Image
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share
“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the… — Steve Jobs Copy Share
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing. — Steve Jobs Copy Share
We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will… — Steve Jobs Copy Share
