The public wants to know why or why not. They don't want to know how you're going to do it. — Frank Luntz Copy Share Image
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear… — Frank Luntz Copy Share Image
The visual is important. "Let's get to work" says let's get it done, and that's what they want. — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe… — Frank Luntz Copy Share Image
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain,… — Frank Luntz Copy Share Image
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the… — Frank Luntz Copy Share Image
Believe in better, which is a corporate phrase rather than a political phrase. We don't want more. We're not looking for quantity.… — Frank Luntz Copy Share Image
Nobody wants to hear about process. They want to hear about results. They want to be inspired. They want to aspire to… — Frank Luntz Copy Share Image
There are certain aspects, and there are - there are 15 attributes of winners and winning slogans. "Which side are you on"… — Frank Luntz Copy Share Image
Nothing's going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen.… — Frank Luntz Copy Share Image
I do a lot of work in travel and tourism, and I think this story is in the book. This woman is… — Frank Luntz Copy Share Image
I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you… — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're… — Frank Luntz Copy Share
The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.… — Frank Luntz Copy Share
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how… — Frank Luntz Copy Share
