Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it. — Jakob Nielsen Copy Share Image
“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions… — Steve Krug Copy Share Image
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy… — Jakob Nielsen Copy Share Image
“Als een site is voorzien van een elegant design maar verder niet bruikbaar is, zal de site falen. Het omgekeerde is echter… — Anonymous Copy Share Image
The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things… — Donald A. Norman Copy Share Image
Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per… — Jakob Nielsen Copy Share Image
When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not… — Steve Krug Copy Share Image
“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human… — Nir Eyal Copy Share Image
The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web… — Jakob Nielsen Copy Share Image
![“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.[x]” quote by Nir Eyal](https://sms4smile.com/quotes/i/889/nir-eyal-1258_art_the-art-and-science-of-usability-design_516510.jpg)
