Writing is not a series of strokes, but space, divided into characteristic shapes by strokes. — Gerrit Noordzij Copy Share Image
You can do a good ad without good typography, but you can't do a great ad without good typography. — Herb Lubalin Copy Share Image
Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar — Marshall McLuhan Copy Share Image
Of all the achievements of the human mind, the birth of the alphabet is the most momentous. — Frederic Goudy Copy Share Image
White space is to be regarded as an active element, not a passive background. — Jan Tschichold Copy Share Image
Doing something a long time does not mean you're good. It only means you've done it a long time. — Ed Benguiat Copy Share Image
“A plain circular bullet is widely disdained for its banality.” — Carolina de Bartolo Copy Share Image
There's a simplicity in typography that demands absolute accuracy... the only way you can experience it is by doing it, and you… — Bruno Maag Copy Share Image
Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new font to… — Stanley Morison Copy Share Image
I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although… — Stefan Sagmeister Copy Share Image
Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or… — Robert Bringhurst Copy Share Image
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography… — Emil Ruder Copy Share Image
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type… — Adrian Frutiger Copy Share Image
To say a grid is limiting is to say that language is limiting, or typography is limiting. It is up to us… — Ellen Lupton Copy Share Image
Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how… — Neville Brody Copy Share Image
“One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time.… — Anonymous Copy Share Image
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated… — Alan Cooper Copy Share Image
The book, that stubbornly unelectric artifact of pure typography, possesses resources conducive to the flourishing of the soul. A thoughtful reading of… — Douglas Groothuis Copy Share Image
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order… — Robert Bringhurst Copy Share Image
In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote,… — Robert Bringhurst Copy Share Image
Each typeface is a piece of history, like a chip in a mosaic that depicts the development of human communication. Each typeface… — Will Burtin Copy Share Image
Lyric poetry is, of course, musical in origin. I do know that what happened to poetry in the twentieth century was that… — James Fenton Copy Share Image
This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see… — Ji Lee Copy Share Image
As the saying goes, type is a beautiful group of letters, not a group of beautiful letters. — Matthew Carter Copy Share Image
People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear. — Beatrice Warde Copy Share Image
They should make new ways to better design buildings and books. The computer was the end of Swiss typography! — Emil Ruder Copy Share Image
If typography is calling attention to itself, it's taking that attention away from what the words are saying... — Michael Bierut Copy Share Image
There are now about as many different varieties of letters as there are different kinds of fools. — Eric Gill Copy Share Image
If your words aren't truthful, the finest optically letter-spaced typography won't help, — Edward Tufte Copy Share Image
Typography at its best is a visual form of language linking timelessness and time. — Robert Bringhurst Copy Share Image
![“One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time. He swears by two typefaces: Gill (1928) and Frutiger (1975), which he uses for road signs (among other things). (...) [U]ntil 1975, the year in which Adrian Frutiger's eponymous typeface…” quote by Anonymous](https://sms4smile.com/quotes/i/699/gerard-unger-104256_time_one-of-my-colleagues-is-convinced-that-h_897482.jpg)
