The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger. — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of… — Frank Luntz Copy Share Image
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent. — Frank Luntz Copy Share Image
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you… — Frank Luntz Copy Share Image
When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language… — Frank Luntz Copy Share Image
The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to… — Frank Luntz Copy Share Image
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain,… — Frank Luntz Copy Share Image
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye… — Frank Luntz Copy Share Image
It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how… — Frank Luntz Copy Share Image
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican… — Frank Luntz Copy Share Image
Bill Clinton was effective because he had that personal relationship, that this was a guy who had tremendous curiosity, which is another… — Frank Luntz Copy Share Image
To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with the statement 'I'm mad… — Frank Luntz Copy Share Image
[Barack] Obama has a grasp of language and the presentation of language, particularly in times of crisis. And he did this over… — Frank Luntz Copy Share Image
Whether or not you liked George W. Bush, there was no doubt about what position he was going to take, and that's… — Frank Luntz Copy Share Image
I tell this joke about Barack Obama is the best communicator of our generation: The guy reads a teleprompter better than any… — Frank Luntz Copy Share Image
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans… — Frank Luntz Copy Share Image
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined… — Frank Luntz Copy Share Image
The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad… — Frank Luntz Copy Share Image
George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it… — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're… — Frank Luntz Copy Share
The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.… — Frank Luntz Copy Share
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how… — Frank Luntz Copy Share
![“The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to give credit. Part of being successful is to give credit to people who you may not disagree with when they do well.” quote by Frank Luntz](https://sms4smile.com/quotes/i/f7e/frank-luntz-4874_angry_the-tucson-speech-of-barack-obama-was-br_2526165.png)
![“To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with the statement 'I'm mad as hell and I'm not going to take it anymore.' It's us (the people) versus them (the politicians), and it doesn't matter what primary color you wear [...] I was…” quote by Frank Luntz](https://sms4smile.com/quotes/i/5ca/frank-luntz-4874_accepting_to-americans-washington-is-a-giant-cessp_1625863.jpg)
![“[Barack] Obama has a grasp of language and the presentation of language, particularly in times of crisis. And he did this over the race issue. He did this early on in his administration, when the country was polarized. That was unprecedented.” quote by Frank Luntz](https://sms4smile.com/quotes/i/692/frank-luntz-4874_administration_barack-obama-has-a-grasp-of-language-and_1481857.png)
