He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts… — W. Edwards Deming Copy Share Image
![“He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.” quote by W. Edwards Deming](https://sms4smile.com/quotes/img-quotes/384/w-edwards-deming-1337_able_he-that-expects-to-quantify-in-dollars-t_2353677.jpg)