I think it's ultimately inhuman to only see things for their functionality. We want things to be more than that. The desire for beauty is something that's in us, and it's not trivial. — Stefan Sagmeister Copy Share Image
People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers. — Stefan Sagmeister Copy Share
Some people said, 'Oh you're going to become a fine artist now and do exhibits and stuff.' But I have no desire to do… — Stefan Sagmeister Copy Share
My diary entries allow me to keep track of all the things I would like to change about my life. — Stefan Sagmeister Copy Share
I can see my work as a job. I do it for money. I likely already look forward to the weekend on Thursdays. And… — Stefan Sagmeister Copy Share
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any… — Stefan Sagmeister Copy Share
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done. — Stefan Sagmeister Copy Share
I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers. — Stefan Sagmeister Copy Share
If you want to communicate something, youd better make sure that your design piece is well-dressed and that its teeth are fixed. At the… — Stefan Sagmeister Copy Share
You could say that bad typography brought us the Afghanistan war, the Iraq war, the housing crisis and a good number of other things. — Stefan Sagmeister Copy Share
