It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. — David Droga Copy Share Image
The agency is who it is because of many, many, many chapters that needed to happen. — David Droga Copy Share
Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many… — David Droga Copy Share
I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. — David Droga Copy Share
Generosity is as much showing your vulnerability as it is your passion for something. — David Droga Copy Share
Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to… — David Droga Copy Share
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. — David Droga Copy Share
People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it… — David Droga Copy Share
You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have… — David Droga Copy Share
I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. — David Droga Copy Share
Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes… — David Droga Copy Share
There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid… — David Droga Copy Share
Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the… — David Droga Copy Share
