Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for. — Brittany Kaiser Copy Share Image
One of many problems with survey research in general is that you can only survey the survivors. In other words, if you were to do a survey of people who were known to have played Russian Roulette and you sent… — Thomas Sowell Copy Share Image
