“Appealing to our subconscious emotions rather than our conscious intellects, advertisements are designed to exploit the discontentments fostered by the American dream, the constant desire for social success and the material rewards that accompany it.” — Sonia Maasik Copy Share Image
“Emotions are the automatic results of man's value judgements integrated by his subconscious; emotions are estimates of that which furthers man's values or threatens them, that which is for him or against him–lightning calculators giving him the sum of his… — Ayn Rand Copy Share Image
