Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics. — John P. Kotter Copy Share Image
I don't like the word 'abstractions' very much because most people don't think in abstractions. That is too difficult for them. They think in stories. And the best stories are not abstract; they are concrete. — Yuval Noah Harari Copy Share Image
