Our history is based on extending the brand to categories within the guardrails of Starbucks. — Howard Schultz Copy Share Image
California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. — Howard Schultz Copy Share Image
The response to the Starbucks brand has been phenomenal in our international markets. — Howard Schultz Copy Share Image
Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. — Howard Schultz Copy Share Image
Starbucks has changed the rules of engagement for the music industry. — Howard Schultz Copy Share Image
I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where… — Howard Schultz Copy Share Image
London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on… — Howard Schultz Copy Share Image
Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't… — Howard Schultz Copy Share Image
The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. — Howard Schultz Copy Share Image
Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew. — Howard Schultz Copy Share Image
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or… — Howard Schultz Copy Share Image
We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick -… — Howard Schultz Copy Share Image
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out… — Howard Schultz Copy Share Image
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who… — Howard Schultz Copy Share Image
We are deeply saddened by the tremendous loss of life and devastation caused by Hurricane Katrina, .. Starbucks has a long tradition… — Howard Schultz Copy Share Image
Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in… — Howard Schultz Copy Share Image
People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give… — Howard Schultz Copy Share Image
It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents -… — Howard Schultz Copy Share Image
“At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we… — Howard Schultz Copy Share Image
Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always… — Howard Schultz Copy Share Image
People around the world, they want the authentic Starbucks experience. — Howard Schultz Copy Share Image
Starbucks has a role and a meaningful relationship with people that is not only about the coffee. — Howard Schultz Copy Share Image
There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. — Howard Schultz Copy Share Image
Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in… — Howard Schultz Copy Share Image
We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the… — Howard Schultz Copy Share Image
More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be… — Howard Schultz Copy Share Image
When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. — Howard Schultz Copy Share Image
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human… — Howard Schultz Copy Share Image
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering… — Howard Schultz Copy Share Image
I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be… — Howard Schultz Copy Share Image
Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. — Howard Schultz Copy Share Image
If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share
Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. — Howard Schultz Copy Share
And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your… — Howard Schultz Copy Share
People in Washington need to put their feet in the shoes of working Americans. — Howard Schultz Copy Share
