Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature; there is no point in trying to be suave and sophisticated… — Alan Sugar Copy Share Image
During negotiations nothing is gained by attacking people's comfort zones. — Alan Sugar Copy Share Image
You've got to admire Sir Richard Branson. He is a completely different style of businessman to me, but you have got to admire what… — Alan Sugar Copy Share Image
Among some of the youngsters, I think reality TV has installed that culture into them and inspired a few of them into wanting to… — Alan Sugar Copy Share Image
Why work when you can fill out a few forms and get paid for doing nothing? — Alan Sugar Copy Share Image
It will take a brave person to cull the benefits system and analyse who deserves and who doesn't. — Alan Sugar Copy Share Image
If you enjoy what you do, don't be afraid of expressing your enthusiasm. Enjoyment is infectious. — Alan Sugar Copy Share Image
Look, I'm a member of the House of Lords and I'm the first to admit that I don't understand how one gets new laws… — Alan Sugar Copy Share Image
There's a lot of regrets about last year - maybe turning up was the biggest regret about it — Alan Sugar Copy Share Image
“Regrettably, all the people I know in Florida don't know about anything outside their great country. Plus they expect everyone to understand what they're… — Alan Sugar Copy Share Image
