“For example: How do you keep a fish from smelling? Cook it as soon as you catch it. Freeze it. Wrap it in paper. Leave it in the water. Switch to chicken. Keep a cat around. Burn incense. Cut its… — Roger Von Oech Copy Share Image
Either you let your life slip away by not doing the things you want to do, or you get up & do them — Roger von Oech Copy Share Image
Most brilliance arises from ordinary people working together in extraordinary ways. — Roger von Oech Copy Share Image
Open your mind up to things that have no connection with the problem you're trying to solve: subscribe to an unusual magazine; spend a… — Roger von Oech Copy Share Image
Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity… — Roger von Oech Copy Share Image
If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One… — Roger von Oech Copy Share Image
Take advantage of the ambiguity in the world. Look at something and think what else it might be. — Roger von Oech Copy Share Image
Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your… — Roger von Oech Copy Share Image
We grow up thinking that the best answer is in someone else's brain. Much of our education is an elaborate game of 'guess what's… — Roger von Oech Copy Share Image
The hallmark of creative people is their mental flexibility... Sometimes they are open and probing, at others they're playful and off-the-wall. At still other… — Roger von Oech Copy Share Image
“There are two kinds of people in this world: those who divide everything into two groups, and those who don’t.” — Roger Von Oech Copy Share Image
