Every re-election campaign is a referendum on the incumbent. Every. Single. One. — Rick Wilson Copy Share Image
With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta… — Rick Wilson Copy Share Image
Trump devotees don't care about shrinking the size and scope of government. They don't care about the Constitution. They're not Republicans, except as a… — Rick Wilson Copy Share Image
Democrats are holistically bad at politics. They don't know how to fight in the way Republicans do. — Rick Wilson Copy Share Image
I'm of the philosophy that you wage a campaign of full engagement and you use every tool in the toolbox. — Rick Wilson Copy Share Image
I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted… — Rick Wilson Copy Share Image
When authority is total, so too is the madness of the man who declares it, and the potential for abuse of power. — Rick Wilson Copy Share Image
For Donald Trump, any opposition, either personal, ideological, or political is treason. Anyone who stands in his path betrays the Great Leader. Anyone who… — Rick Wilson Copy Share Image
Our leaders ranged from bad to extraordinary. But through it all, the GOP was the one party even vaguely amenable to limited-government conservatism, to… — Rick Wilson Copy Share Image
Trump's 2016 effort could afford to be a shambolic circus; nothing was on the line. He never expected to win and so the rotating… — Rick Wilson Copy Share Image
