Hip-hop has been so important in my work, because it speaks to the idea of money being tied to cultural capital in an honest and transparent way. When I was growing up in LA, money was equivalent to class, and… — Lauren Greenfield Copy Share
I'm also looking for the psychological elements that fuel commodity culture. For example, if we imbue girls with deep insecurity about their bodies through images of an impossible ideal, we create a really vulnerable and avid consumer. If somebody feels that they're not OK without a certain product, you have a very deep and loyal market that will come back… — Lauren Greenfield Copy Share
I've often looked at the extremes as a way to shed light on the mainstream. Even though everybody says, "Money doesn't buy you happiness," I don't think that that's the principle by which people live. If you talk to kids and ask them what they want to be when they grow up, they say, "Rich and famous," but being rich… — Lauren Greenfield Copy Share
I've been a documentary photographer for much longer than I have been a filmmaker. — Lauren Greenfield Copy Share Image
I've often used the extremes in my work to comment on the mainstream. I think that sometimes a subject that I'm working on, like… — Lauren Greenfield Copy Share Image
My first book, Fast Forward, was about growing up in the shadow of Hollywood and how kids are affected by the culture of materialism… — Lauren Greenfield Copy Share Image
My photography is often a sociological look at American culture, and it's been very well published in the U.K. — Lauren Greenfield Copy Share Image
I've also been documenting an unsustainable way of life. And you see in peoples' stories that this world of consumerism does not support the moral and spiritual values - of family and community - that people feel are most important. From an environmental perspective, the quest for more and more is not going to be possible on this planet. This… — Lauren Greenfield Copy Share
I'm constantly trying to deconstruct what I see and to show its beauty and its attraction. I use bright colors and strobes to get… — Lauren Greenfield Copy Share Image
I've long been interested in looking at the culture of consumerism and also was interested in this connection between the American dream and the… — Lauren Greenfield Copy Share Image
The economist Juliet Schor talks about how our reference group has changed over the last twenty-five years. As we spend less time with our neighbors, we're spending more time with people we know from TV and social media, and this becomes our new reference group. The media is full of images of people with wealth, and we're comparing ourselves to… — Lauren Greenfield Copy Share
You have these relationships with people that you care about, but I also try to stick to my job as filmmaker and be fair… — Lauren Greenfield Copy Share Image
The people in the popular group say there is no peer pressure because they are at the top of the food chain. Really what… — Lauren Greenfield Copy Share Image
