“Psychologists have known for some time that rewarding desirable responses is generally more effective in shaping behavior than punishing undesirable responses.19 However, the average person tends to find this fact surprising, and punishment has been the preferred reinforcer for the… — Thomas Gilovich Copy Share Image
“The idea that we must choose between the method of "winning hearts and minds" and the method of shaping behavior presumes that we have the right to choose at all. This is to grant us a right that we would… — Noam Chomsky Copy Share Image
