“After all, you’ll be selling to people. You need to know how to reach them, interrupt them, and make a difference in their lives at the exact moment when they need your solution.” — Alistair Croll Copy Share Image
“This is the reverse Field of Dreams moment: if they come, you will build it.” — Alistair Croll Copy Share
“rebuilt its site to make it load quickly and reliably.[39] Ultimately, the makeover landed the site 3–4% more visitors.” — Alistair Croll Copy Share
“Your job isn’t to build a product; it’s to de-risk a business model. Sometimes the only way to do this is to build something,… — Alistair Croll Copy Share
“Getting paid is, in some ways, the ultimate metric for identifying a sustainable business model. If you make more money from customers than it… — Alistair Croll Copy Share
“Scaling is good if it brings in incremental revenue, but you have to watch for a decrease in engagement, a gradual saturation of the… — Alistair Croll Copy Share
“Qualitative versus quantitative metrics Qualitative metrics are unstructured, anecdotal, revealing, and hard to aggregate; quantitative metrics involve numbers and statistics, and provide hard numbers… — Alistair Croll Copy Share
“In a startup, the purpose of analytics is to find your way to the right product and market before the money runs out.” — Alistair Croll Copy Share
“First, know your customer. There’s no substitute for engaging with customers and users directly. All the numbers in the world can’t explain why something… — Alistair Croll Copy Share
“If you’re going to survive as a founder, you have to find the intersection of demand (for your product), ability (for you to make… — Alistair Croll Copy Share
“customers were so used to that price point that they were skeptical of ClearFit’s value at $99/month. Ben says, “We don’t compete with job… — Alistair Croll Copy Share
“People only get really interesting when they start to rattle the bars of their cages. — Alain de Botton,” — Alistair Croll Copy Share
“The fundamental KPI for stickiness is customer retention. Churn rates and usage frequency are other important metrics to track. Long-term stickiness often comes from… — Alistair Croll Copy Share
“Recall Sergio Zyman’s definition of marketing (more stuff to more people for” — Alistair Croll Copy Share
