We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. — Tim Cook Copy Share Image
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of… — Tim Cook Copy Share Image
Maybe law enforcement would like the ability to turn on the camera on your Mac. — Tim Cook Copy Share
The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook Copy Share
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook Copy Share
It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And… — Tim Cook Copy Share
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their… — Tim Cook Copy Share
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list… — Tim Cook Copy Share
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit… — Tim Cook Copy Share
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — Tim Cook Copy Share
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others. — Tim Cook Copy Share
The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is… — Tim Cook Copy Share
