People are more likely to search for specific books in which they are actively interested and that justify all of that effort of reading them. Electronic images and sounds, however, thrust themselves into people's environments, and the messages are received… — Joshua Meyrowitz Copy Share Image
There is a great difference, then, between "power" and "authority." Power refers to one's ability to coerce others (through physical, economic, or other means) to do one's bidding. One can possess the means of power: physical strength, armaments, and money. But authority must be performed. Authority refers to one's ability to gain the trust and willing obedience of others. While… — Joshua Meyrowitz Copy Share
People are more likely to search for specific books in which they are actively interested and that justify all of that effort of reading… — Joshua Meyrowitz Copy Share Image
