There is a secret psychology of money. Most people don't know about it. That's why most people never become financially successful. A lack of money is not the problem; it is merely a symptom of what's going on inside of… — T. Harv Eker Copy Share Image
'Freakonomics' began with a 'N.Y. Times Magazine' profile I wrote about Steve Levitt. I was working on a book about 'the psychology of money,' and since Levitt's an economist, my editor thought I'd be the guy to write about him.… — Stephen J. Dubner Copy Share Image
