With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta is always broad. If Trump said it was the best, it was average. If he said… — Rick Wilson Copy Share Image
Donald Trump, like many cult leaders, understands the power his words will have over the minds and actions of his followers... but few cult leaders have a pet media infrastructure. — Rick Wilson Copy Share Image
With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta… — Rick Wilson Copy Share Image
Trump devotees don't care about shrinking the size and scope of government. They don't care about the Constitution. They're not Republicans, except as a… — Rick Wilson Copy Share Image
Democrats are holistically bad at politics. They don't know how to fight in the way Republicans do. — Rick Wilson Copy Share Image
I'm of the philosophy that you wage a campaign of full engagement and you use every tool in the toolbox. — Rick Wilson Copy Share Image
I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted… — Rick Wilson Copy Share Image
When authority is total, so too is the madness of the man who declares it, and the potential for abuse of power. — Rick Wilson Copy Share Image
For Donald Trump, any opposition, either personal, ideological, or political is treason. Anyone who stands in his path betrays the Great Leader. Anyone who… — Rick Wilson Copy Share Image
Our leaders ranged from bad to extraordinary. But through it all, the GOP was the one party even vaguely amenable to limited-government conservatism, to… — Rick Wilson Copy Share Image
Trump's 2016 effort could afford to be a shambolic circus; nothing was on the line. He never expected to win and so the rotating… — Rick Wilson Copy Share Image
