In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them... — John Wanamaker Copy Share Image
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the… — John Wanamaker Copy Share Image
A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power. — John Wanamaker Copy Share Image
Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy… — John Wanamaker Copy Share Image
Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds… — John Wanamaker Copy Share Image
I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when… — John Wanamaker Copy Share Image
Courtesies cannot be borrowed like snow shovels; you must have some of your own. — John Wanamaker Copy Share Image
I learned 30 years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact… — John Wanamaker Copy Share Image
I know half the money I spend on advertising is wasted, but I can never find out which half. — John Wanamaker Copy Share Image
