“Some candy bars had more protein than many cereals. [Jean] Mayer dubbed them "sugar-coated vitamin pills" and wrote, "I contend that these cereals containing over 50% sugar should be labeled imitation cereal or cereal confections, and they should be sold… — Michael Moss Copy Share Image
![“Some candy bars had more protein than many cereals. [Jean] Mayer dubbed them "sugar-coated vitamin pills" and wrote, "I contend that these cereals containing over 50% sugar should be labeled imitation cereal or cereal confections, and they should be sold in the candy section rather than in the…” quote by Michael Moss](https://sms4smile.com/quotes/img-quotes/c28/michael-moss-9965_cereal_some-candy-bars-had-more-protein-than-ma_2757836.jpg)