Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your… — Richard Branson Copy Share Image
If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up. — Richard Branson Copy Share Image
Lavish praise on people and people will flourish; criticize people and they'll shrivel up. — Richard Branson Copy Share Image
I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests… — Richard Branson Copy Share Image
As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,… — Richard Branson Copy Share Image
I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing… — Richard Branson Copy Share Image
Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your… — Richard Branson Copy Share Image
All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution. — Richard Branson Copy Share Image
We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet. — Richard Branson Copy Share Image
I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life. — Richard Branson Copy Share Image
Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it… — Richard Branson Copy Share Image
I love the freedom of movement that my phone gives me. That has definitely transformed my life. — Richard Branson Copy Share Image
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
