“I have learned an important principle: Simple things work, often to our dumbfounded surprise, for we tend to distrust the simple and… — Richard Cracroft Copy Share Image
In Critical and baffling situations, it is always best to return to first principle and simple action — Winston Churchill Copy Share Image
It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we… — Frank Luntz Copy Share Image
