For Pocketbook Environmentalists, financial savings are the primary motivator. However Pocketbook Environmentalists are changing the face of the market and the planet for the better by demanding that going green saves you money. — Lynn Jurich Copy Share Image
There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel… — Lynn Jurich Copy Share Image
