People and places are the twin pillars on which most nonfiction is built. Every human event happens somewhere, and the reader wants to know what that somewhere was like. — William Zinsser Copy Share Image
Although the frankfurter originated in Frankfurt, Germany, we have long since made it our own, a twin pillar of democracy along with Mom's apple pie. In fact, now that Mom's apple pie comes frozen and baked by somebody who isn't… — William Zinsser Copy Share Image
“But the secret of good writing is to strip every sentence to its cleanest components. Every words that serves no function, every long word… — William Zinsser Copy Share Image
No one has something original or important to say will willing we run the risk of being misunderstood; people who write obscurely are either… — William Zinsser Copy Share Image
Avoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like "enthralling" and "luminous." — William Zinsser Copy Share Image
Scholarship hath no fury like that of a language purist faced with sludge. — William Zinsser Copy Share Image
Clutter is the official language used by corporations to hide their mistakes. — William Zinsser Copy Share Image
Keep your paragraphs short. Writing is visual - it catches the eye before it has a chance to catch the brain. — William Zinsser Copy Share Image
Never hesitate to imitate another writer - every person learning a craft or an art needs models. Eventually you'll find your own voice and… — William Zinsser Copy Share Image
Abraham Lincoln and Winston Churchill rode to glory on the back of the strong declarative sentence. — William Zinsser Copy Share Image
Writing organizes and clarifies our thoughts. Writing is how we think our way into a subject and make it our own. Writing enables us… — William Zinsser Copy Share Image
Rewriting is the essence of writing well - where the game is won or lost. — William Zinsser Copy Share Image
Clear thinking becomes clear writing; one can't exist without the other. — William Zinsser Copy Share Image
