“Unlike captive animals, people’s perceptions of control or helplessness aren’t entirely dictated by outside forces. We have the ability to create choice by altering our interpretations of the world.” — Sheena Iyengar Copy Share Image
“our perceptions of being ‘in control’ always have a lot to do with scale at we focus our attention – and, by implication, the information that is omitted. We sometimes think we are in control because we either don’t have… — Mark Burgess Copy Share Image
