I'm just interested in building a company that doesn't necessarily change lives but adapts people's behaviour. — Daniel Ek Copy Share Image
The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with… — Daniel Ek Copy Share Image
With Spotify, people don't get it until they try it. Then they tell their friends. — Daniel Ek Copy Share Image
In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears. — Daniel Ek Copy Share Image
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we… — Daniel Ek Copy Share Image
It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever… — Daniel Ek Copy Share Image
Piracy was kind of hard: It took a few minutes to download a song. It was kind of cumbersome. You had to… — Daniel Ek Copy Share Image
Buying sports cars, going to expensive nightclubs, spraying people with champagne and things like that - what I learnt is that it… — Daniel Ek Copy Share Image
With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter… — Daniel Ek Copy Share Image
There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music… — Daniel Ek Copy Share Image
The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me. — Daniel Ek Copy Share Image
I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler… — Daniel Ek Copy Share Image
This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify,… — Daniel Ek Copy Share Image
At the end of the day, I want the music industry to be larger than what it is today. — Daniel Ek Copy Share Image
I realised that you can never legislate away from piracy. Laws can definitely help, but it doesn't take away the problem. The only way… — Daniel Ek Copy Share Image
With Spotify, people don't get it until they try it. Then they tell their friends. — Daniel Ek Copy Share Image
At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music. — Daniel Ek Copy Share Image
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those… — Daniel Ek Copy Share Image
I was born in Sweden, and in Sweden we are known for the piracy services. — Daniel Ek Copy Share Image
We are passionate about making it so that users enjoy the music that they want to enjoy but at the same time fairly compensates… — Daniel Ek Copy Share Image
