What would surprise people about working with LeBron is he's really into the things that he's into. And I think people don't understand that. They just think he's a basketball player, he's super busy. But he actually pays attention. — Maverick Carter Copy Share Image
Soccer is Europe's biggest sport and the world's biggest sport, so as we look to go into Europe, soccer is the way to do… — Maverick Carter Copy Share Image
When I first left Nike to go work with LeBron and manage him, I was really bullish about managing other athletes. I really wanted… — Maverick Carter Copy Share Image
Students come to school hungry, and that affects how they study and read and prepare. — Maverick Carter Copy Share Image
It's impossible to get to a billion dollars by endorsement deals. The biggest deals only take you so far. It's how you make money… — Maverick Carter Copy Share Image
More Than' means refusing to define yourself according to what society dictates, or everyone around you thinks you should do or be. — Maverick Carter Copy Share Image
LeBron is always interested in giving fans a very close and detailed look at his life. — Maverick Carter Copy Share Image
We look at every project as a way to connect with our community and ask ourselves if it will entertain and empower them. — Maverick Carter Copy Share Image
I will never forget being in Akron the day the I Promise School opened its doors for the very first time. You could just… — Maverick Carter Copy Share Image
More Than' challenges every norm, refuses to accept the rules as they are, one-size-fits-all, and most importantly, 'More Than' implores you to take massive… — Maverick Carter Copy Share Image
You can be known or be a star from anywhere - anywhere in the world. — Maverick Carter Copy Share Image
When you grow up in a place like where we were, no matter how talented you are, if you don't even know that other… — Maverick Carter Copy Share Image
Since the LeBron James Family Foundation shifted its focus on education, it's been important to us to document the innovative work we're doing. — Maverick Carter Copy Share Image
