Write about small, self-contained incidents that are still vivid in your memory. If you remember them, it's because they contain a larger truth that your readers will recognize in their own lives. Think small and you'll wind up finding the… — William Zinsser Copy Share Image
“But the secret of good writing is to strip every sentence to its cleanest components. Every words that serves no function, every long word that could be a short word, every adverb that carries the same meaning that's already in the verb, every passive construction that leaves the reader unsure of who is doing what--these are the thousand and one… — William Zinsser Copy Share
No one has something original or important to say will willing we run the risk of being misunderstood; people who write obscurely are either… — William Zinsser Copy Share Image
Avoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like "enthralling" and "luminous." — William Zinsser Copy Share Image
Scholarship hath no fury like that of a language purist faced with sludge. — William Zinsser Copy Share Image
Clutter is the official language used by corporations to hide their mistakes. — William Zinsser Copy Share Image
Keep your paragraphs short. Writing is visual - it catches the eye before it has a chance to catch the brain. — William Zinsser Copy Share Image
Never hesitate to imitate another writer - every person learning a craft or an art needs models. Eventually you'll find your own voice and… — William Zinsser Copy Share Image
Abraham Lincoln and Winston Churchill rode to glory on the back of the strong declarative sentence. — William Zinsser Copy Share Image
Writing organizes and clarifies our thoughts. Writing is how we think our way into a subject and make it our own. Writing enables us… — William Zinsser Copy Share Image
Rewriting is the essence of writing well - where the game is won or lost. — William Zinsser Copy Share Image
Clear thinking becomes clear writing; one can't exist without the other. — William Zinsser Copy Share Image
