There's only so many things you can do with fights, so I'm always trying to shake it up and find something different, new, exciting and fun. — Dana White Copy Share Image
We bought the UFC when not only was it a bankrupt company that was going under, it had a horrible stigma attached to it. This thing was so bad it was not allowed on pay-per-view. — Dana White Copy Share Image
As an American, you can do whatever you want to do, and you can choose whatever side you want to be on. — Dana White Copy Share Image
Boxing is very one dimensional. You can hit to the head, you can hit to the body. As soon as two guys get into… — Dana White Copy Share Image
Whatever it is that you're passionate about, whatever it is that you absolutely love, and whatever it is that you would get up out… — Dana White Copy Share Image
It's unbelievable how good Jon Jones really is. It's the minute he steps out of the octagon, you never know what's going to happen. — Dana White Copy Share Image
You always think as an organization, obviously if you're in sports, you want to be with ESPN. ESPN is it. But you don't really… — Dana White Copy Share Image
I think you take whatever it is that you would do for free and you figure out the way to do it. — Dana White Copy Share Image
I like to have my Pinkberry. I have this one store in midtown Manhattan that will stay open for me late. — Dana White Copy Share Image
