“Smells can even help us carry out tasks, according to an experiment by Martin's colleague Alison Gould. In one experiment, subjects completed a tedious “visual vigilance task” in the presence of either no odor, an alerting (peppermint) smell, or a… — Roger Highfield Copy Share Image
“Retailers use various strategies, policies, and procedures in timing their markdowns of Christmas merchandise, adds Dale Lewison of the University of Akron. “Some retailers… — Roger Highfield Copy Share Image
“Smells can even help us carry out tasks, according to an experiment by Martin's colleague Alison Gould. In one experiment, subjects completed a tedious… — Roger Highfield Copy Share Image
“The sprout's slightly bitter, sulfurous taste is meant to discourage would-be insect diners. This is the vegetable equivalent of a chemical weapon and evolved… — Roger Highfield Copy Share Image
“life span is determined by a fixed amount of metabolic activity: eat less, slow your metabolism, and you may live longer.” — Roger Highfield Copy Share Image
“When it comes to the number of forms, or phases, of ice, water has more solid phases —nine total —than any other known pure… — Roger Highfield Copy Share Image
“(The selfsame hydrogen bonds also make water blue, because they absorb a little red from sunlight, which contains all the colors of the rainbow.)” — Roger Highfield Copy Share Image
“They Harry Potters still enormously outnumber the likes of Petunia and Vernon Dursley in society, who just don't hold with such nonsense, perhaps reflecting… — Roger Highfield Copy Share Image
“Words can calm people, can make them them fall in love, can whip them up into a frenzy, can turn them into killers.” — Roger Highfield Copy Share Image
“If Newton had not, as Wordsworth put it, voyaged through strange seas of thought alone, someone else would have. If Marie Curie had not… — Roger Highfield Copy Share Image
“some researchers have found that eating resin or oil from Commiphora or guggulu, lowers blood cholesterol levels. Chinese scientists have discovered that C. myrrha… — Roger Highfield Copy Share Image
