The creation of all those symbols and logotypes which are an ever more striking feature of the world in which we live calls for a new and fresh approach to lettering in the part of the designer. In these logotypes… — Armin Hofmann Copy Share Image
There should be no separation between spontaneous work with an emotional tone and work directed by the intellect. Both are supplementary to each other… — Armin Hofmann Copy Share Image
For after all, a poster does more than simply supply information on the goods it advertises; it also reveals a society’s state of mind — Armin Hofmann Copy Share Image
The creation of all those symbols and logotypes which are an ever more striking feature of the world in which we live calls for… — Armin Hofmann Copy Share Image
