The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for… — Jim Mullen Copy Share Image
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When… — Jim Mullen Copy Share Image
Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the… — Jim Mullen Copy Share Image
Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down.… — Jim Mullen Copy Share Image
