Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its… — Douglas Rushkoff Copy Share Image
“The Nike swoosh logo would make an interesting mustache—on a man who runs his mouth all the time.” — Jarod Kintz Copy Share Image
