Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché. — Philip Kotler Copy Share Image
Good companies will meet needs; great companies will create markets. — Philip Kotler Copy Share Image
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what… — Philip Kotler Copy Share Image
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and… — Philip Kotler Copy Share Image
Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of… — Philip Kotler Copy Share Image
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then… — Philip Kotler Copy Share Image
One of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people… — Philip Kotler Copy Share Image
We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy.… — Philip Kotler Copy Share Image
Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift… — Philip Kotler Copy Share Image
We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a… — Philip Kotler Copy Share Image
Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their… — Philip Kotler Copy Share Image
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying… — Philip Kotler Copy Share Image
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most… — Philip Kotler Copy Share Image
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler Copy Share
There is no such thing as a commodity. It is simply a product waiting to be differentiated. — Philip Kotler Copy Share
Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler Copy Share
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies… — Philip Kotler Copy Share
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them… — Philip Kotler Copy Share
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search… — Philip Kotler Copy Share
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of… — Philip Kotler Copy Share
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler Copy Share
Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His… — Philip Kotler Copy Share
