All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have… — Peter York Copy Share Image
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen… — Peter York Copy Share Image
Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who… — Peter York Copy Share Image
Girls like Diana Spencer, armed with nothing more than a guinea-pig-rearing certificate, proud to say in that old Sloane way that she was 'as… — Peter York Copy Share Image
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to… — Peter York Copy Share Image
My friends adore 'TOWIE' - the TV documentary series, 'The Only Way is Essex.' They like it, I'm afraid, for the most unworthy of… — Peter York Copy Share Image
People are fretful about lifestyle retailing because the idea that anyone's immortal soul and deepest longings can be quite so readily anticipated and consolidated… — Peter York Copy Share Image
Stephen Jones' hats are what we used to call 'creations'; extravagant, odd things for extravagant, odd people like Madonna or Lady Gaga. They're worn… — Peter York Copy Share Image
Advertising has always been a huge unrecognised source of outdoor relief for the arts. — Peter York Copy Share Image
By the late Nineties, we had become a more visual nation. Big-money taste moved to global standards - new architecture, design and show-off contemporary… — Peter York Copy Share Image
By the 1980s, practically no one under 60 in the real civilian world wore hats for anything except weddings, funerals or Ascot. Hats had… — Peter York Copy Share Image
Been trading up recently? You have, haven't you? You'll be squawking that you're too rational, too busy and too socially concerned for any of… — Peter York Copy Share Image
Celebrity poverty, that's the hidden scandal in Blair's Britain. You can't help but worry for them. A girl I knew developed X-ray eyes for… — Peter York Copy Share Image
In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would… — Peter York Copy Share Image
Tabloid discussion of bad children always blames baby-boomer liberals, careerist mothers and fashion-crazed Nathan Barley types who think it's all enormously funny. But the… — Peter York Copy Share Image
