“People were given a choice between receiving a coffee mug or some money, and asked how much money they’d need to choose money over mug. The answer was about $3.50. But when given the mug to keep, then asked how… — Anonymous Copy Share Image
“He distributed coffee mugs to half of the students and told them they could either take the mug home or sell it at a price they could specify. The other half of the students who didn’t get a mug were… — Rolf Dobelli Copy Share Image